At the heart of everything we create is the belief that art has the power to spark imagination and ignite a sense of curiosity and adventure.

Inspired by the wonder and innocence of childhood, our vision is to bring that same joy and magic into everyday life.

We strive to nurture deeper connections within families, fostering creativity and shared moments of wonder for both children and adults.

In a world filled with noise and screens, we cherish the quiet magic of simply being - those moments when imagination is free to roam.

We invite families to slow down, create together, and rediscover the joy of getting lost in imagination, where the simplest moments hold the greatest wonder.

Babes + Letters was born from a mother’s love for her four children and a deep desire to celebrate the magic of childhood.

Witnessing firsthand how imagination and wonder shape a child’s world, Sam, the heart behind the brand, wanted to create a space where that magic could thrive in everyday life.

From story-time and make-believe play, Sam has always cherished the moments of creativity she shares with her children. Together, they’ve filled journals with stories of magical worlds and created memories that will last a lifetime.

These precious moments of wonder and make-believe continue to inspire Sam, guiding her to create a brand that brings that same sense of imagination and connection between parent and child into every home.