At the heart of everything we create is the belief that art can spark imagination and inspire curiosity and adventure. Inspired by the wonder and innocence of childhood, we want to bring that same joy and magic into everyday life.

We hope to nurture deeper connections within families, creating moments of creativity and wonder for both children and adults. In a world filled with noise and screens, we treasure the quiet magic of simply being, those moments when imagination is free to roam.

Our prints are made for those moments, where stories come to life and imaginations run wild.

That’s the magic of childhood in action.

Babes + Letters was born from a mother’s love for her four children and a deep desire to celebrate the magic of childhood.

Witnessing firsthand how imagination and wonder shape a child’s world, Sam, the heart behind the brand, wanted to create a space where that magic could thrive in everyday life.

From story-time and make-believe play, Sam has always cherished the moments of creativity she shares with her children. Together, they’ve filled journals with stories of magical worlds and created memories that will last a lifetime.

These precious moments of wonder and make-believe continue to inspire Sam, guiding her to create a brand that brings that same sense of imagination and connection between parent and child into every home.