At the heart of everything we create is the belief that art can spark imagination and inspire curiosity and adventure. Inspired by the wonder and innocence of childhood, we want to bring that same joy and magic into everyday life.

We hope to nurture deeper connections within families, creating moments of creativity and wonder for both children and adults. In a world filled with noise and screens, we treasure the quiet magic of simply being, those moments when imagination is free to roam.

Our prints are made for those moments, where stories come to life and imaginations run wild.

That’s the magic of childhood in action.

Babes + Letters was born from a mother’s love for her four children and a deep desire to celebrate the magic of childhood.

Witnessing firsthand how imagination and wonder shape a child’s world, Sam, the heart behind the brand, wanted to create a space where that magic could thrive in everyday life.

From story-time and make-believe play, Sam has always cherished the moments of creativity she shares with her children. Together, they’ve filled journals with stories of magical worlds and created memories that will last a lifetime.

These precious moments of wonder and make-believe continue to inspire Sam, guiding her to create a brand that brings that same sense of imagination and connection between parent and child into every home.

At Babes + Letters, our name is a reflection of the heart and soul behind everything we do. ‘Babes’ is for the little ones who inspire us daily, shaping our world and our creations. ‘Letters’ represents the power of words. Those simple, beautiful words that tell stories, spark wonder, and bring joy.

Sam has always felt drawn to the magic of storytelling. From an early age, she was captivated by the way words and images could create entire worlds and evoke deep emotions. Whether through poems, illustrations, or the stories shared with her children, Sam has always known that words have the power to connect, to heal, and to inspire.

This love of words and stories is what has shaped Babes + Letters from its very beginning, and it’s something Sam can’t wait to share more of. Her upcoming book, Little Bunny Tales, is just the start of this next chapter. Something that brings to life the quiet magic of childhood and the joy found in the simplest moments.

For Sam, this vision has always been a part of her. She’s excited to continue blending beautiful imagery with words to inspire. Each poem, story, and print she creates is a step on this journey, and she can’t wait to share the beauty and wonder found in life’s simplest moments with you.