About Us

Welcome to Babes + Letters, a space where creativity meets imagination, and every piece carries a touch of magic. I'm Sam, the heart behind the brand, and a mother to four little loves who inspire me to see the world with wonder every day.

Artistic expression has always been a huge part of my life. Before having children, I spent many years as a dance teacher, guiding little ones through the beauty of movement and choreography. But there was always so much more to dance than the steps, it was about telling stories and expressing emotions through artistry.

My love for creativity, connection, and storytelling has stayed with me and continues to influence the way I approach life and the way I nurture and raise my children every day.

Now, as a self-taught graphic designer and digital illustrator, I pour that same love and energy into Babes + Letters. What started as a personal outlet has blossomed into a brand that allows me to stay connected to the magic of childhood while nurturing my love for creating. Each piece I design is inspired by the wonder and joy of these little moments, made to spark imagination and bring joy to families like yours.

My 'why' comes from a heartfelt desire to infuse your home with magic and wonder. I create pieces that go beyond just beauty, they spark joy, foster connection, and inspire new stories between parents and children. It’s these moments of shared imagination that make life truly special… what I like to think of as the magic of childhood in action. 

Each piece within our beautiful collections is a labor of love, created with care and countless hours of creativity. Some are illustrated by me, while others incorporate beautiful elements from talented artists and creative hearts that I've carefully curated from around the world. Every detail is blended with care to create something truly unique, reflecting my personal style and vision for Babes + Letters.

This space is not just a brand, it’s a celebration of creativity, imagination, and the joy of shared moments with our precious little babes. Thank you for being part of this beautiful journey with me.

I hope you find something here that sparks your inner magic and wonder.

With love, gratitude and magic always,
Sam x